WORKS ELABORATION：
GAC·I-Stance is a smart car interior concept cockpit designed for professional white-collar women. The concept of the design is to combine the intelligent technology of the car and apply the technology to the interior design to solve the pain points of urban white-collar women's cars. It can meet the real and diverse travel needs of white-collar female users, such as daily commuting, picking up babies and sending friends, and traveling on weekends for social entertainment. The design is designed according to the four key elements of the interior, namely spatial layout, function, shape, and atmosphere, and provides a solution that better suits the needs and expectations of urban white-collar female users in the future new car usage and life scenarios. Provide more convenient, considerate and warm travel services for most women in the new era who are in the city and are busy with their families and workplaces.
TUTOR COMMENT：
Professional white-collar women are a group of people with great growth potential in the automotive market, and they have application scenarios with women's unique physical, psychological needs and occupational characteristics. The research on this design topic has very clear pertinence and practical significance. Through this complete independent design, students have in-depth research, analysis and application of academic content such as user research, market analysis, the background of automobile design, considerations of interior design, and scene analysis and human factors design. At the same time, it shows a good design level in terms of the integrity of the work, visual performance, emotional experience, etc.
The GAC·I-Stance interior design project aims at professional white-collar women, taking their own unique travel needs and aesthetic preferences as the starting point of design, demonstrates the future possibility of the usage of cars for career women. Through user research, the project summarized the travel activities of career women into typical in-car use scenarios such as daily commuting, baby picking and seeing off, and weekend trips, and organically combined the specific events, needs, behaviors, and interior styling in the car with a scenario based approach. Career women is an important social group, this project has high research value and has demonstrated good comprehensive design ability in terms of process, logic and results.
